Jul 24, 2017 Olympic Eyewear
Losing your sunglasses is as easy as losing a pen. People do it all the time. As a company specializing in bulk sunglasses for retailers, we are torn over how we actually feel about this sort of thing. Lost glasses mean more purchases and more profits for us. On the other hand, we hate to see people spending money on something they are going to turn around and lose at some point in the future.
As one of our clients, you buy wholesale aviator sunglasses along with wayfarers and other styles we sell. Your business is also helped when your customers misplace their glasses. But still, you do not like to see them lose those glasses either. So in the interest of helping you be a good retailer, we have come up with a few suggestions that you can offer your loss-prone customers.
Use a Granny Strap
A neck cord that secures a pair of sunglasses around the wearer’s neck is affectionately known as a granny strap. The name comes from the images we all have of our saintly grandmothers who employ the straps to keep from losing their reading glasses. Well, they are equally effective for sunglasses.
A good, quality granny strap can be had for just a few dollars. Though we do not carry them at Olympic Eyewear, there are plenty of other wholesalers who do. You can refer customers to the local pharmacy if you don’t want to carry the straps in your inventory.
Always Carry Them on Your Person
It is rare for prescription lens wearers to lose their glasses for one simple reason: wearing prescription lenses requires the wearer to have them on his or her person at all times. If any of your customers are willing to put forth the effort, they can do something similar. They do not have to always have their sunglasses over their eyes to accomplish this.
Sunglasses can be stored in a purse or bag instead of in the car. Wearers can slip them in a pocket or wear them on the top of the head when not in use. They can even be ultra cool and wear them backwards, around the neck, like certain celebrities are known to do.
Create a Smartphone Sticky Note
We spend so much time on our phones these days that it is nearly impossible to go an hour without looking at the screen. Why not use that screen to help keep track of sunglasses? A simple sticky note (digital of course) on the customer’s home screen should do the trick. Every time that person pulls the phone out to check the time or respond to a text, he or she will see the sticky note staring him/her in the face.
Use a Case
Storing sunglasses in a case may seem terribly old-school and somewhat inconvenient, but desperate times require desperate measures. It is a lot more difficult to lose track of a bulky sunglasses case than the sunglasses themselves. Fortunately, consumers don’t have to forgo style and fashion when using a case. Along with our wholesale aviator sunglasses and bulk wayfarers, we also carry a full line of great looking and highly functional cases.
It is true that some customers constantly losing their sunglasses helps to keep your retail operation in business. You might even have a core group of customers for whom you keep a selection of bulk sunglasses on hand at all times. But you also might be able to increase customer loyalty by offering suggestions for how your customers can keep from losing their glasses. It’s at least something to think about.