Many people in today’s society don’t (as the saying goes) stop and smell the flowers. What we need to do is slow down and enjoy life a little more; which brings me to the reason why we need to look around at hour neighborhood.
If you are unsure of what you should sell in your store, the best thing to do is look around. What do the people walking down the street wear? What is the trend that has flooded your streets? You should always be aware of what is around you. You may not like the style that is walking down the runway, but if you want to get ahead of the game, you need to follow suit.
It may not always be the trends either; just look at the type of people who walk by your store. Think of the age group you are marketing to and the style that would best suit them.
Love your neighborhood.